Name. Image. Likeness.


Complimenting Utah State Athletics’ seven core values: trustworthy, respect, united, excellence, accountability, great attitude, and service, Light It Blue was created to guide, strengthen, and support Utah State student-athletes as they cultivate excellence academically, athletically, and socially. Light It Blue provides innovative ways for Aggie student-athletes to develop into graduates, community leaders and become lifelong public service ambassadors for the alumni and fans who look up to them on and off the court. Every student-athlete that represents Utah State understands that they carry with them the obligation to represent the U with highest standards. Light It Blue is committed to working tirelessly to ensure that every current and future Aggie can leverage the power of their name, image and likeness to build a brighter future for themselves and the Aggie community.


Fans of Utah State now have the opportunity to support student-athletes directly by becoming a member of Light It Blue. Each membership level offers exclusive benefits, and contributions can be designated by specific sport, with funds being allocated equally among all participating team members.


Between 85 – 90%. Light It Blue keeps its overhead costs as low as possible, but must cover expenses related to IT, legal, marketing materials, content creation, student-athlete education, fan engagement experiences, and bookkeeping.

Yes, Light It Blue members can denote what sport and their respective student-athletes contributions will be earmarked for. Members can also contact us directly to set up activations with their favorite student-athlete(s).

Individuals and businesses interested in giving larger contributions can do so via the “one-time contribution link” on the membership page, or can contact us directly at to discuss further. Contributions can be specified for specific sports, programs and activations.

No, contracts vary based on the specific athlete and the requirements of the contributor and/or activation. Each deal is individually negotiated and agreed upon by the student-athletes. That being said, Light It Blue Collective seeks to provide equal opportunities for both male and female student-athletes.

No, contracts are not exclusive. We want all Light It Blue student-athletes to thrive under NIL and take advantage of every opportunity that comes their way.

Light It Blue offers Utah State student-athletes near limitless opportunities to engage in NIL activations, including autograph signings, social media promotions, camps and clinics, charity events, special appearances, commercials, NFTs, and many more! The types of opportunities student-athletes engage in are determined by contributors and our board of directors and advisors.

Yes – businesses and individuals can request specific NIL deals with athletes. Contact us at to get started.

While the NCAA does not allow NIL agreements to be predicated on a student-athlete’s continued enrollment at a university, our agreements are limited in time and scope to provide protection for contributor funds in situations where a student-athlete transfers.
No, the collective is not affiliated with the university in any way. It is a third party created to work with Utah State student-athletes.

Student-athletes cannot enter into deals that promote alcohol, drugs, pharmaceuticals, political advertising, pornography, gambling or betting, or other opportunities that go against Utah State values. Additionally, there must be quid-pro-quo between the athlete and an individual or business. Light It Blue Collective seeks to create a wide range of NIL opportunities for student-athletes that help them grow as young men and women, while also giving supporters an opportunity to interact with student-athletes in unique ways.

Contributions are not tax deductible.